We can help you get yourCustomer Marketing efforts started – or expand existing programs. We offer coaching on how to leverage customers in marketing and sales efforts – and everything you need to get started with your own library of customer testimonials;interviewing, video production & editing, content development, effectiveness measurement and a unique online tool to manage all of your acquired & produced assets.And, if your needs require professional services in those areas until your team is ready to do it all themselves, we can provide those too.

Or – if you’re already producing customer testimonials on video, we can help you take a more focused, strategic approach than you likely are now (most companies treat each customer video as a “one-off”); helping you to make more out of every interview opportunity – by focusing on a custom set of specific content areas that address why your customers buy your product, why they’re successful with it and much more. It’s all intended to arm your marketing and sales teams with the kind of highly credible content (and not just in video) that truly resonates with prospects.

If all this sounds like a part of the the solution to the “content marketing” challenge, you’re right! Customer success stories are great content! But it doesn’t need to be about testimonials alone. We can gather other kinds of content at the same time; thought leadership, day-in-the-life narratives and more.

5-Step Professional Development Program

Determine Needs

We’ll lead your team in a series of brainstorming sessions, some including members of your sales team, to uncover the key elements of your success, your competitive challenges and more. We’ll help your teams to use that information to define key topic areas in which to gather content.

Learn Interviewing

In order to gather authentic, marketing-ready statements from your customers, you’ll learn how to become solid interviewers. Your own team, with their company and product knowledge, will ultimately gather much deeper, more relevant content than outsiders can.

Learn Production

Your team will learn just enough about shooting and editing to get a very professional job done and do it with one person – no video crew. Talk about cost-effective! We’ve validated this approach by teaching these techniques to marketing team members with no previous professional video experience and sending them into the field to interview customers. The results have been stunning.

Develop Content

If you already have the systems in place to measure content effectiveness, that’s great. If not, we can help you better understand, select and acquire those systems too.

Measure Effectiveness

We’ll lead your team in a series of brainstorming sessions, some including members of your sales team, to uncover the key elements of your success, your competitive challenges and more. We’ll help your teams to use that information to define key topic areas in which to gather content.

Testimonial Manager™ Database

So what happens to all the testimonials you’ll be collecting? This great library of content that you’ll develop over time – with thousands of customer statements – will be well categorized in our custom online “Testimonial Manager” database so that they’re allways easy to find – and that your marketers can easily use them to create videos, collateral, social media posts, trade show materials (and other forms of content marketing materials) and your sales team can readily access them. – to share with prospects.

There’s nothing more powerful, more credible in any selling situation than having your most persuasive and articulate customers involved in every sale – and now you can do just that.

Sound interesting? Please contact us to discuss further.