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What We Do - Customer-Driven Content & Coaching For Marketing Teams (Credible Customers)

Topic: Customer Success

SiriusDecisions Urges B2B CMOs To Adopt Customer Marketing for 2016

Posted by on March 17, 2016 6:23 pm

I guess we can blame it on the distractions of the 2016 presidential campaign, but somehow the end of Q1 approaches and with it the realization that some of our best intentions may have not yet been started. Two ideas that should have made the list were proffered by SiriusDecisions Vice President and Group Director…Continue Reading »

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Did You Notice? Salesforce.com Has Repositioned To Focus On Customer Success.

Posted by on August 3, 2015 9:47 pm

Six weeks ago I attended the Salesforce.com Connections conference at the Javits Center in New York City.  Having attended the same conference last year (but in a different city), I was immediately struck by one clear difference.  Last year, the conference was all about them; their acquisition of B2C email provider Exact Target (and B2B…Continue Reading »

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