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What We Do - Customer-Driven Content & Coaching For Marketing Teams (Credible Customers)

SiriusDecisions Urges B2B CMOs To Adopt Customer Marketing for 2016

Posted by on March 17, 2016 6:23 pm

I guess we can blame it on the distractions of the 2016 presidential campaign, but somehow the end of Q1 approaches and with it the realization that some of our best intentions may have not yet been started. Two ideas that should have made the list were proffered by SiriusDecisions Vice President and Group Director…Continue Reading »

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You’re Not In The Business You Think You’re In.

Posted by on November 6, 2015 10:41 am

In August of 2012, the Harvard Business Review ran one of its most controversial articles ever. It was called “Marketing Is Dead” by noted consultant and author Bill Lee. Lee claims that the article had more than 650 comments and 4,000 recommendations. “In today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t…Continue Reading »

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Did You Notice? Salesforce.com Has Repositioned To Focus On Customer Success.

Posted by on August 3, 2015 9:47 pm

Six weeks ago I attended the Salesforce.com Connections conference at the Javits Center in New York City.  Having attended the same conference last year (but in a different city), I was immediately struck by one clear difference.  Last year, the conference was all about them; their acquisition of B2C email provider Exact Target (and B2B…Continue Reading »

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The New Marketing Movement You Don’t Want To Miss

Posted by on May 27, 2015 10:28 am

There are tens of thousands of us worldwide, maybe hundreds of thousands. And, though we haven’t been exactly quiet about it, we haven’t been especially organized around a common theme either – and that’s what we’re here to do. So, here comes the battle cry: marketers, sales executives and other forward-thinking business leaders unite! We’ve…Continue Reading »

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